Trust, Accuracy and Illusions

Trust, Accuracy and Illusions

As AI continues to shape the way schools communicate and operate, it’s easy to assume it’s always faster and smarter. But when it comes to school fees, accuracy matters—and trust is on the line. This article explores the risks of over-relying on AI, and why combining it with purpose-built tools is the smarter, more transparent path forward.

A Secret Weapon in your School Marketing Arsenal

Why the Fees page on your school website is so important and how to take advantage of this secret weaponThere’s two types of ‘secret weapons’ - those known by a chosen few and are used just at the right time, and those that are so secret that no-one really knows about...